Thursday, June 20th, 2013 - IDeaS extends partnership with Sonesta International Hotels Corporation and helps Sonesta improve operational efficiency, increase revenue
IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting to the hospitality industry, today announced that the Sonesta Gwinnett Place Atlanta is implementing the IDeaS Revenue Management System (RMS). The addition of the 426-room property extends IDeaS’ long-standing partnership with Sonesta International Hotels Corporation, making it the eighth hotel in the Sonesta portfolio to deploy the IDeaS RMS. Sonesta will use the automated system to streamline revenue management processes and increase profitability for the hotel, which opened under the Sonesta name and brand in the spring of 2013.
“The IDeaS RMS will allow us to track competitors’ rates more effectively and efficiently, and improve the recommendations for yielding and maximizing RevPAR,” said Barth Leins, Vice President of Revenue and Distribution, Sonesta. “The IDeaS RMS is the most sophisticated revenue management system this hotel has ever used, and as a result, we’re looking forward to seeing improved operational efficiency and considerable lift.”
Sonesta Gwinnett Place Atlanta is the fifth full-service domestic hotel added to the Sonesta portfolio in the past year, bringing its total number of U.S. hotels to 25. By deploying the IDeaS RMS, the hotel’s revenue management team will have more reliable, up-to-date market information at their fingertips, making it easier to optimize demand and increase revenue at the property.
“We plan to add many more hotels to our U.S. portfolio over the next five years,” Leins added. “As we continue to grow, IDeaS will be a key tool for helping us effectively manage our channels, capitalize on periods of high demand and make smarter decisions about how we yield.”
“We’re proud to continue our collaborative relationship with Sonesta as they grow their portfolio in the U.S. and abroad,” said Jane Stampe, Managing Director, Americas, IDeaS. “By deploying the IDeaS RMS, Sonesta is better equipped to achieve each of its hotel’s pricing and revenue goals.”
For more information about IDeaS, please visit www.ideas.com.