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IDeaS Revenue Solutions, the leading provider of pricing and revenue management software, services and consulting, today announced that Swisstouches Hotels & Resorts is deploying the IDeaS Revenue Management System (RMS) for its hotel in Xi’an to ensure its debut in China is a huge success.

Swisstouches Hotel Xi’an is a five-star luxury business establishment with 318 guestrooms and suites. The Xi’an property is their flagship property in China and represents a major investment in the future of Swisstouches hospitality. The hotel was opened in the fall of 2011.

“Xi’an is an important industrial and cultural hub in inner China with abundant tourist attractions such as the renowned Terracotta Warriors of Emperor Qin. In 2010, some 50 million international and domestic travelers visited Xi’an which represented a 25% increase compared to 2009. Therefore, we decided to open the first Swisstouches China hotel in Xi’an,” said Cedric Antonio, Brand Development & Digital Strategy of Swisstouches Hotels & Resorts. “We have very high expectations for this hotel and want it to be in the winning track from the outset.”

“Swisstouches fully appreciates the importance of sound revenue management for hotels and knows that IDeaS’ solutions are arguably the best in the market,” add Mr. Antonio.

Allan Taylor, Managing Director of IDeaS Greater China, said: “Being one of the most popular destinations in China for both international and domestic leisure travel, as well as an increasing number of business  travelers, Xi’an has a highly competitive hotel market. We are very pleased and want to thank Swisstouches for their trust in IDeaS’ revenue management solutions. Its Xi’an hotel will benefit from the IDeaS New Hotels Success Service Package (NHSSP) which provides the hotel with the ability to understand and take control of its business from the very start of operations even providing forecasts and decisions before the hotel opens.”

Swisstouches

"To be and remain the Global Leader in delivering unique relaxation in each hotel and resort we “touch”.  Our success and ambition will support all Swisstouches family members and investors in our brands."