IDeaS Revenue Optimization Selects Brightidea.com to Drive Customer Service Efforts

07/22/08: Brightidea.com, the leader in open innovation management, announced today that IDeaS Revenue Optimization is using the Brightidea.com on demand innovation software, WebStorm 5.0, to provide an outlet for customers to offer feedback and suggest new product enhancement ideas.

With the help of Brightidea.com, IDeaS is now able to easily and effectively collect, organize and rank IDeaS V5i Revenue Management solution product enhancements via their IDeaShare social networking tool in order to better meet their client's needs and reduce churn.

"As a company, we are dedicated to providing our clients with the tools and solutions they need to improve their revenue, operations and profitability. WebStorm 5.0 enables us to ensure that we keep an open line of communication with clients to meet that goal," said Linda Hatfield, Vice President of Product Management for IDeaS.

Founded in 1989, IDeaS Revenue Optimization is a provider of enterprise revenue management solutions and services. The company invented critical decision solutions that enable global organizations to understand, anticipate and react to consumer behavior in order to maximize company-wide revenue and profits. Prior to using Brightidea.com, the team followed a manual process to track and qualify the enhancements they gathered from clients. Today, with the help of WebStorm 5.0, the company is able to quickly determine which suggestions will have the most impact across their client base.

"Our customers keep telling us that innovation is too core, too central to their DNA, to rely on second rate tools or generic social networks," said Matthew Greeley, CEO of Brightidea.com. "We are proud to deliver our best-of-breed products to IDeaS, the recognized leader in the field."

WebStorm 5.0 is a corporate social network that enables businesses to quickly and easily create custom innovation portals to establish communication channels with customers, employees and partners. For more information on how customer feedback portals are driving success at organizations around the globe, go to www.brightidea.com/webstorm/.

About Brightidea.com

Brightidea.com is the market leader in Innovation Pipeline Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea.com platform is an integrated set of Web 2.0 and social networking tools specifically designed to stimulate innovation in large organizations. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, Experian, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea.com is closely held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

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